ePromo is our "lead generation center", that is a marketing repository where information about consumers is stored.
The solution is essentially composed of 2 elements: the "repository" area, ie the storage of consumer data and the "brand activation", that is the engagement tools. All the data collected by the digital campaign are archived in an organic way and ordered in a database for marketing analysis and retargeting actions
Marketing strategy & big data innovation
Collecting data is simple but not enough, for the data to produce useful information it is necessary to analyze them. Understanding and getting to know your consumers means measuring the market and simulating new scenarios. Our Marketing Intelligence helps you read these data and plan the future.
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